Placement of Products

Monday, March 27, 2006

Family Guy in the Ice Age

I’m proud of myself. All my blogging about product placement has finally paid off—I am really starting to notice all the placement!

It happened last night, while I was watching the new Family Guy on FOX. The show is known for its random scenes about things that don’t entirely make sense to the plot. Peter Griffin made some side comment about “nuts,” and then it cut to a computer animation scene of a mountain and a squirrel character from Ice Age 2. Peter was then put into the scene talking about acorns.

I was a little confused at first, just because the contrasting styles of animation were so out of place to begin with. Later on I saw a trailer that aired during the show promoting Ice Age 2. Most of all, I was baffled by this placement since I can’t imagine that many people going to see this movie would be watching Family Guy. Ice Age 2 is a family movie for young kids to go to with their parents. Family Guy is highly inappropriate for these children, and they’re the one’s I’d assume Ice Age wants to promote to.

However, this got me to thinking. There are regulations against marketing to children, such as you’re not allowed to advertise Power Rangers merchandise during the airtime of that show. Why is it that you’re allowed to place products in a show and then air commercials for them during the same show?


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